Britain’s universities are working hard to attract international students. With the government announcing British Universities are to expect a £950 million cut in funding over the next three years, higher education institutions need to look elsewhere for financial support.

The average non-EU student tuition fees for arts and science undergraduate degrees are around £10,000 per year, and with the potential to reach £20,000 depending on the course and establishment, the financial benefits for cash-strapped UK universities to recruit international students is obvious.

Having a strong online presence is vital. Statistics show that 31.7% of the 338m internet users in China are students. It is likely that students already look to the Internet as their primary source of information on UK universities.